The key to making a better product is getting to know your users and potential users better. That's where UX research comes in. But if you're not part of the research team, you can feel out of the loop and wonder exactly why certain design and product decisions are made. Here's how we do UX research at Zapier, in one all-hands research extravaganza—and even as a completely remote team. Spoiler alert: We're also sharing additional resources and templates that'll help you improve your research process. Go team! |
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