When everyone on the team is involved in user research, everyone wins. Everyone helps, everyone gains empathy, and everyone knows why a project takes a certain path. | |
| FROM THE ZAPIER BLOG Research Is a Team Sport: How to Conduct UX Research | | The key to making a better product is getting to know your users and potential users better. That's where UX research comes in. But if you're not part of the research team, you can feel out of the loop and wonder exactly why certain design and product decisions are made. Here's how we do UX research at Zapier, in one all-hands research extravaganza—and even as a completely remote team. Spoiler alert: We're also sharing additional resources and templates that'll help you improve your research process. Go team! |
| | - Melanie and the Zapier team |
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