The Key to a Great Instagram Story is . . .

We asked 350 people about what elements of Instagram Stories engage them the most. Here's what they said.

Marketing Blog Feb. 5, 2020 Which Instagram Story Formats REALLY Engage Viewers [New Research] What makes a viewer tap through the end of an Instagram Story and view it completely? To help your brand create interesting and engaging Instagram Story content, we asked 350 consumers about their Instagram Story habits and the content that they prefer to see on the platform. Read more 52 Gen-Z Stats to Know in 2020 As Gen Z gains full purchasing power, brands are trying to create new buyer personas around them. If Gen Z is an audience of interest for your business, check out these stats about their population, hyperconnectness, views, and behaviors. Read more Can't Afford a Super Bowl Ad? Here's What to Do Instead This year, brands paid $5.6 million for just a 30-second Super Bowl ad slot. While this strategy doesn't make sense for small business marketers, you still have plenty of promotional options. In this post, we'll look at four common elements of Super Bowl ads and show you a scaleable alternative. Read more Why Accessible Marketing is the Future, According to an Inclusive Design Expert Wunderman Thompson's Head of Inclusive Design notes how to create more accessible and inclusive marketing materials in 2020. Read more. Free SLA Template for Sales & Marketing Feeling like there's a sense of confusion between your sales and marketing teams? It's common but fixable. Use this template to improve alignment between these two crucial business departments. Read more. HubSpot, 25 1st St., Cambridge, MA 02141, USA, 888-482-7768 Unsubscribe Manage preferences