The COVID-19 pandemic has rapidly accelerated digital transformation for many companies. HubSpot's VP of Marketing, Meghan Keaney Anderson, offers advice on how businesses can navigate this time of change and thrive in the new economy.
We've all seen a video ad before or during a video, but do people actually click on them? And, if so, could they result in a purchase? We surveyed 400 consumers about their in-stream video ad habits. Here's what they said.
Gen-Z is one of the most budget-conscious generations to date. To help brands market to Gen Z when they reach full purchasing power, here's a list of five items, services, or product categories you can expect them to invest in.
We all want our emails to stand out and grab the attention of our target audience. The key? Amazing email design. Here's why it's important and how to improve your own.
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