As a marketer, there are times where you need to ghostwrite copy. Learn how to balance your voice with your subject's voice in this primer on ghostwriting.
Learn when to use a standardization vs. localization in your global marketing, then get inspired by great global marketing strategies from real brands.
More than 60% of Australians are now on YouTube. With internet usage growing in the region, that percentage is likely to get even bigger. If you plan to leverage video marketing to grow awareness in this region, check out five memorable Australian commercials for inspiration.
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